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This Month

📝 Newly created content: What's Hot on LinkedIn

📝 Trending created content: The Impact of Risk Management on Small Business Performance

📝 Trending curated content: How to Do Social Listening in 2025: The New Rules

What's Hot on LinkedIn

LinkedIn is evolving faster than ever, bringing shifts in how professionals connect, create, and engage. From AI-powered content to new metrics that matter, here's everything you need to know to stay ahead on the platform.

🎥 Content That's Winning Right Now

Video Takes Centre Stage
Short-form video content is dominating feeds across LinkedIn. Creators and publishers can now monetise their videos through ads, making video storytelling more attractive than ever. Brands are seeking collaborations with video creators to amplify their message in more engaging, dynamic ways.

AI Is Your New Content Partner
More than half of all LinkedIn posts are now AI-assisted. From predictive networking tools to automatic engagement features, AI is helping professionals save time while optimising post timing and maximising reach. The result? Faster networking and smarter content strategy.

Authenticity Over Perfection
The tide is turning toward genuine, human-centred content. Less polished posts, personal stories, and behind-the-scenes glimpses are resonating more with audiences who crave real connections over picture-perfect presentations.

📊 New Features Changing the Game

Saves and Sends: The Metrics That Matter
LinkedIn now tracks how many people save or forward your posts—giving you deeper insight into what resonates. These metrics often reveal more about content value than traditional likes or comments.

The Little Guy Gets a Boost
Pages with fewer than 1,000 followers are receiving increased impressions, making it easier for new voices and smaller organisations to build reach. Your follower count matters less than the quality of your content.

Verified Company Pages
More organisations can now apply for LinkedIn's verified badge, which adds credibility and builds trust with their audience. If you represent a company, this is worth exploring.

Employee Advocacy on the Rise
Companies are encouraging employees to share organisational content and personal insights, expanding organic reach. Your team members are your best amplifiers.

#️ Trending Hashtags

Understanding what's trending helps your content get discovered. Here are the hashtags dominating LinkedIn right now:

Human Resources & Leadership
#hr | #hiring | #recruitment | #jobs | #leadership

Personal Branding & Entrepreneurship
#personalbranding | #branding | #entrepreneurship

Technology & Innovation
#ai | #innovation | #digitaltransformation

Management & Teams
#management | #leadership | #teamwork

Business & Success
#business | #success | #motivation

These hashtags reflect current workplace priorities and can boost your content's visibility.

💡 Your Action Plan

To make the most of LinkedIn this month:

✓ Experiment with video content - even simple, authentic clips can outperform polished posts
✓ Leverage AI tools to optimise your posting schedule and engagement strategy
✓ Share personal stories that showcase your authentic professional journey
✓ Monitor your saves and sends to understand what content provides real value
✓ Use trending hashtags to expand your reach
✓ Apply for company verification if you manage an organisational page

The Bottom Line

October 2025 marked a pivotal moment for LinkedIn. The platform rewards authentic voices, empowers smaller accounts, and embraces the efficiency of AI, all while keeping human connection at its core. Whether you're building your personal brand, growing your company presence, or networking more, these trends offer clear pathways to greater impact.

The question isn't whether to adapt to these changes; it's how quickly you can start implementing them.

Are you ready to level up your LinkedIn game? Start with one trend this week and watch your engagement grow.

The Impact of Risk Management on Small Business Performance

The impact of risk management on small business performance is vital, especially given the volatile economy.

According to the NAIC, small businesses generate nearly two-thirds of new jobs in America, similar to most comparable economies.

So, these businesses must thrive under various conditions, from large swings in the stock market to sudden changes in government policies.

This article will explore some of the critical elements of risk management and how they impact small business performance.

Learn more here.

How to Do Social Listening in 2025: The New Rules

Social listening has evolved from an enterprise strategy to one that small businesses need to adopt for growth and success.

To find out more, read the full article here.

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