Cada Global newsletter - May 2023

The newsletter covers recent events, information on tools being used or evaluated, popular created and curated content, and the Cada Global applications GetRiskManager and Cada Social Media.

Please share with others if you feel they would benefit from the information.

You can also read this and previous newsletters, and others can subscribe by following the link below.

This Month

✔ New Alternative Text (Alt-Text) feature for Cada Social Media Software

📝 New content on 10 Secrets to Explode Your Reach: Unleash the Untapped Potential of Viral Content Marketing

📝 Trending created content on What Is Political Risk: How to Control and Mitigate It in Your Business Strategy, and curated content on How to Scale Success in Google Ads (& More Importantly, When)

💪 Reviews of the Google Mini Nest and EaseUS

Recent Events

Last month, I attended the RGU Accelerator Mentor Mashup and the Innovation Masterclass: A Celebration of Women in Enterprise at RGU.

I recently caught up with...

Chris Moule and Aisha Kasim - Innovation and Entrepreneurship at Robert Gordon University

New Feature for Cada Social Media Software

Add Alternative Text (Alt-Text) to your social media post images.

This will make your social media posts more accessible for people with visual impairment and those in low-bandwidth situations

Alt-Text describes the appearance or function of an image on a page.

Alt-Text is read aloud by screen readers used by visually impaired users, displays in place of an image if it fails to load, and is indexed by search engine bots to better understand your page's content.

Why is Alt-Text important?

Accessibility

Alt-Text is an essential part of creating an accessible web design. Its original and key purpose is to describe an image for visitors who cannot view it. This includes those using screen readers and browsers that block images and those who are visually impaired or cannot identify an image. Including alt text with your images ensures everyone can access and understand the content on your site, regardless of their visual abilities.

Image Search Engine Optimisation

Including image Alt-Text not only improves user experience and accessibility but can also benefit your Search Engine Optimisation (SEO) efforts. Ensuring your images are optimised for search can help them rank better in image searches.

When optimising for image search, your primary goal should be to help images appear in response to text-based queries. To do this, follow SEO image best practices like:

• Modern file formats

• Alt-Text

• Relevant file names

• Schema markup

Newly Created Content

10 Secrets to Explode Your Reach: Unleash the Untapped Potential of Viral Content Marketing!

Click here or on the image below for the Cada Social Media article.

Trending Created Content

What Is Political Risk: How to Control and Mitigate It in Your Business Strategy

Click here or on the image below for the GetRiskManager article.

Trending Curated Content

How to Scale Success in Google Ads (& More Importantly, When)

Click here or on the image below for the article.

Google Nest Mini

The Google Nest Mini is a smart speaker and home assistant developed by Google. It's an upgraded version of the original Google Home Mini, with added features, improved sound quality, and voice recognition capabilities.

The Google Nest Mini is designed to be a hands-free, voice-activated device that can help users manage their daily tasks, control their smart devices, and access information and entertainment.

Users can interact with the device by saying "Hey, Google", followed by a command or question. The Nest Mini has a built-in Google Assistant, which can perform various functions, such as setting reminders, playing music, making phone calls, and answering questions.

The Nest Mini has a 40mm driver for improved sound quality and far-field voice recognition technology that can detect and respond to user commands from across the room. The Nest Mini also has a wall mount feature, which allows users to mount the device on a wall to save space.

Overall, the Google Nest Mini is a versatile and helpful device that can help users stay organized and connected while providing entertainment and convenience in their daily lives.

Pros

While the Google Nest Mini is primarily designed for personal use, it can still have a role in a business environment. Here are some potential uses of the Nest Mini in a business setting:

• Hands-free voice control: can be used to control smart home devices in an office or conference room, such as lights and thermostats. This can be especially useful for companies that have implemented intelligent building technology

• Meeting management: can be used to schedule and manage meetings, set reminders, and create to-do lists. This can help employees stay organised and productive during a busy workday

• Information access: the Google Assistant can answer questions and provide information on various topics, from weather updates to industry news. This can be especially helpful for companies that must stay current on trends and developments in their field

• Entertainment: can be used to play music or podcasts during breaks or downtime. This can help create a more relaxed and enjoyable work environment for employees

• Personalised experiences: can be customised with different user profiles, allowing employees to access their personalised information and preferences on the device

Cons

While the Google Nest Mini has some potential uses in a business environment, there are also some potential drawbacks to consider:

• Limited functionality: primarily designed for personal use and may not have all the features and functionality businesses require for productivity and collaboration

• Security concerns: the Nest Mini is always listening for the "Hey Google" wake word, which raises concerns about privacy and security. In a business environment, this could lead to unintentionally sharing sensitive or confidential information

• Compatibility issues: may not be compatible with all types of smart devices or other software used in a business environment. This could limit its usefulness and make it less convenient to use

• Limited voice recognition: although it has improved voice recognition capabilities, it may still struggle to accurately recognise certain accents or speech patterns, which could lead to frustration and errors

• Limited scalability: the Nest Mini may be suitable for small businesses or home offices, but it may not be practical for larger organisations with more complex needs and requirements

The Google Nest Mini may have some potential benefits in a business environment, but it's important to consider its limitations and potential drawbacks before implementing it in a business setting.

Overall, while the Google Nest Mini may not be the most powerful tool for business use, it can still provide some useful features that can help improve productivity, organisation, and collaboration in a workplace setting.

EaseUS

In today's digital world, we constantly search for software applications to make our lives easier. In the world of technology, data is the backbone of any organisation. To ensure the safety and security of data, it is essential to have a reliable backup application. This section will discuss the EaseUS software Todo backup application.

Founded in 2004, EaseUS provides various software applications that help users in data recovery, backup, and disk management.

Pros

• User-friendly Interface: the backup application has a simple and easy-to-use interface, making it easy for users to navigate and understand its functions

• Multiple Backup Options: provides various backup options, including full backup, incremental backup, and differential backup. Users can choose the backup option that best suits their needs

• Fast Backup Speed: fast backup speed, which allows users to quickly backup data

• Schedule Backups: users can schedule backups, allowing them to automate the backup process and ensure that data is backed up regularly

Cons

• Limited Features in Free Version: the free version of the EaseUS backup application has limited features compared to the paid version. Users will need to upgrade to the paid version to access all features

• Limited Cloud Storage Options: only supports limited cloud storage options. Users who prefer other cloud storage providers may need to consider a different backup application

• No Mobile Application: does not have a mobile application, which may be inconvenient for users who need to access their backup data on the go

Conclusion

The EaseUS Todo backup application is reliable and easy for data backup and disaster recovery. It provides multiple backup options, fast backup speed, and scheduled backups. However, it also has some limitations, including limited features in the free version, limited cloud storage options, and no mobile application.

Overall, the EaseUS backup application is a good choice for users prioritising ease of use and fast backup speed.

GetRiskManager

Free risk management software

Use risk management software from GetRiskManager to protect and grow your small businesses or organisation.

Cada Social Media

Cada Social Media Software

Cada Social Media Software - The only lead generation application you need for Referral and Social Media Marketing.