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- Cada Global Newsletter - July 2024
Cada Global Newsletter - July 2024
Hi, and welcome to this month's Cada Global newsletter for followers and users of GetRiskManager and CadaSocialMedia software


The newsletter covers recent events, information on tools being used or evaluated, popular created and curated content, and the Cada Global applications GetRiskManager and Cada Social Media.
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This Month
📝 Newly created content: Solo Entrepreneur’s Guide to Risk Management
📝 Trending created content: Breaking News: Gen Z’s Top 12 Social Media Hacks Revealed!
📝 Trending created content: What is Risk Monitoring? Monitoring to protect the future success of a business
📝Trending curated content: TikTok Ads Bidding Strategies (Which Is Best for You?)
Solo Entrepreneur’s Guide to Risk Management
Life as a solo entrepreneur can be edgy and exciting!
Imagine the autonomy and a dash of the unexpected that comes with being self-employed. You’re the captain, the crew and the vessel. Steering a solo business can be a thrilling, fraught, challenging journey. But what if your venture spins out of control, and the deck is soaked with a startling cascade of craziness due to the dangerous wake of external forces?
Let’s talk about the risk management that could save your vessel.
Risk management sounds like something the larger corporations started saying to ensure they had half a dozen departments with a dozen PowerPoint presentations and a tentative culture in which no one person was seen to be responsible for any one thing. But for entrepreneurs like us, solo performers trying to keep sane and our bank accounts in the positive, it’s even more critical, and with a bit of tweaking of our tactics, we can turn those unavoidable ghosts into (ahem) stepping stones.
So, here are a few practical strategies that you and I can use to make our lives less crazy.
1. Identify Your Risks: Charting the Unseen Waters
First, define the possible risks. Consider different categories such as:
Financial risks: where will the money come from if a significant client pulls out or an unexpected expense crops up?
Operational risk: would you know how to cope with an equipment failure, a software glitch or a sudden spike in demand?
Market risks: how might changing trends, new competitors, or economic shifts affect your business?
Recognising these hazards means you’re already well on the way: it’s like seeing an iceberg miles away from your ship rather than close up.
2. Risk Assessment: Rating the Waves
Now that you know the risks, it’s time to assess them. Prioritise them based on how likely you think they will harm you and how much you fear that harm.
Likelihood: how likely is it for this risk to occur?
Impact: if it does occur, how severe would the consequences be?
Create a simple chart with a column of issues, a column with the likelihood of the risk (Remote, Unlikely, Possible, Probable or Highly Probable), and the impact or consequence of the risk to your business (Insignificant, Minor, Moderate, Major or Extreme).
The risks can then be described as extreme-impact, highly probable-likelihood (Urgent), down to insignificant-impact, and remote-likelihood (Watchlist).
Or
Use GetRiskManager – it’s FREE to start!
3. Develop a Contingency Plan: The Lifeboat Strategy
For each of the significant risks identified, develop a contingency plan. This could include:
Financial reserves: setting aside an emergency fund to cover unforeseen expenses or income gaps
Technology insurance: redundancy of your critical data through backups and a Plan B for when your main equipment fails
Flexible processes: building flexibility into your workflow to adapt to market changes quickly
The idea is to have a lifeboat in place so that, if something goes wrong, you can get back to shore.
4. Leverage Insurance: Your Safety Net
Don’t overlook the value of insurance. As a solo entrepreneur, you have several options (this will depend on your location, the location of clients and the legal system being used):
General liability insurance protects you from various claims, including bodily injury or property damage
A professional liability policy is essential if you offer a service because it will provide cover should you get caught up in the tort of negligence or error
Business interruption insurance covers loss of income arising from a temporary halt of your business due to insured events
Insurance can provide a safety net, saving you from potentially devastating financial losses.
5. Diversify Income Streams: Secure Your Anchorage
Relying on a single source of income can be risky. Explore ways to diversify:
Do something else: if you’re a freelance writer, could you also do editing or consulting?
Passive income: think online courses or book publishing
Partnerships: are there other businesses you might be able to work with to extend your service offerings and your market share?
This also hedges your bets so that you don’t crash your business if one stream dries.
Flexibility is perhaps the single most significant advantage of being a solo entrepreneur.
One of the biggest problems with larger businesses is that they can be like oil tankers – hard to turn. By contrast, as a lone entrepreneur, you can be like a small yacht and stay lively.
Keep an eye on developments in your industry, be prepared to change direction when appropriate and do whatever it takes to stay fluid in your thinking.
7. Building a Support Network: Don’t Sail Alone
You might be the sole member of your company, but you don’t have to do the whole thing yourself. Networking can help you work the risk:
Mentors and advisors: who’s been there and done that? Nobody knows how to steal the thunder like someone who has successfully stolen the thunder
Peer groups: find groups and forums to discuss, commiserate, trade stories and tips with fellow solo entrepreneurs
Lean into support: use the expertise of others in professional services, e.g. accountants or lawyers, to keep your weak points tight
A good crew of friends and relatives will also help ensure your ship stays on course.
8. Regular Review and Update: The Compass Check
Your first version of the risk management plan has not been drafted and shelved. Instead, look at your risk assessments and contingency plans regularly to update them with new risks and audit old ones that might fade as you grow in new ways.
Allow yourself to revisit the plan quarterly or semi-annually to see if any adjustments are needed, like checking that your compass is still pointed in the right direction.
Final Thoughts
Risk management might be the dull-as-dishwater aspect of business life, but it could also be the most vital. Identify risks, anticipate them, find the best-case and worst-case scenarios, plan for contingencies, insure against uncertainty, diversify sources of income, stay agile and adaptive, build your own support networks, and trip the lights not dark; your entrepreneurial ship might be made of old planks and reeds, but you’re ready to take whatever waves come.


Breaking News: Gen Z’s Top 12 Social Media Hacks Revealed!
In the age of digital domination, Gen Z has emerged as the driving force, transforming how we communicate, consume information, and build communities. With their innate tech-savviness and insatiable thirst for innovation, Gen Z has become the frontrunners of the social media revolution.
Read the article here.
What is Risk Monitoring? Monitoring to protect the future success of a business

What is Risk Monitoring? Monitoring to protect the future success of a business
Risk monitoring is tracking and evaluating risk levels in a business.
Risk monitoring activities fulfil part of the risk management strategy by acquiring data via automated or manual methods. The data is then used to alert and report information relevant to:
the control of risk management
providing inputs to ongoing risks
updating new risk assessments
updating response procedures
Read the full article here.

TikTok Ads Bidding Strategies (Which Is Best for You?)
Here's a quick rundown of TikTok's two ad bidding strategy options and how to choose the right one - Click here.

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